Dan Thrasher, Director of Operations, recently spoke to a Consumer Behavior class for third-year students at the Creative Center College of Art and Design located in Omaha. The objective of the course is to inform the student of how the interaction of feeling, knowledge, behavior, and environmental events influence people and organizations in the conduct of their business transactions. Dan discussed topics such as how consumer behavior affects the real business world, graphic design and the importance it plays in delivering the right message based upon it being the first impression of a company, he showed examples of printed materials that Thrasher Basement Systems uses today and he answered questions that were submitted by the students.
Dan's message appealed to the students and the feedback received has been very positive. As a follow-up to each classroom lecture the students are expected to write a summary of the lecture. In the lecture summary one student states: "The effort he (Dan) puts into the customer shows that this company really cares. The mood has rubbed off on the fellow employees of the company and shines through to the buyer. What we can take from the example of Thrasher Basement Systems is that caring for the customer and also visual appeal plays a big part in leading to success. Also knowing how to design FOR the customer plays a vital role in playing the game correctly."
The Creative Center College of Art and Design offers a program that is all-inclusive, on-the-job training. They strongly believe that the graphic designer of today needs to be well-versed in multiple aspects of graphic design: from websites to ads; from illustrations to signs; from logos to multimedia; and more.
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